How Does Hosting Affect Your Traffic and Profitability?
With the world gone digital, website hosting has become something affecting both traffic and profitability. If you depend on your website for sales, leads or just to get information out there, you better have the right hosting, the right domain name and everything else in order.
There are more than one billion websites on the internet today used by all types of companies for branding, advertising and other marketing activities. You not only need to stand out from the competition and get your message in front of your target audience, but you also need the right hosting to support it.
3 Seconds is All You Get
Marketers know this well; you get three seconds to capture the attention of a visitor or they will leave. This means you’re marketing message must be very good, but it also means your website better load super-fast. If it takes 3 seconds for the page to even show up, you’re probably done and the visitor has moved on. Then, it spirals even further because a high bounce rate has a negative effect on your SEO profile.
In more than half the cases, the problem isn’t the marketing message, but the web hosting. The hosting isn’t good enough to provide the speed you need to capture the attention of the visitor. Whether it’s because you’re still using shared hosting or because you chose a slow hosting company, you have an issue you can easily solve by choosing an excellent hosting company offering VPS or dedicated hosting.
Crashed Websites Send Traffic to Your Competition
Another hugely important factor with web hosting is the uptime provided. If your site is down, your profitability will be zero or negative. In fact, if your site goes down for even a few minutes, it could cost you a paying customer and that customer could tell others they couldn’t access your site online.
Even 99.9% uptime is unacceptable. Yes, this number seems like it’s really good, but it’s not. The best hosting companies will provide at least 99.99% and many provide 99.999% uptime. It seems like those should all be the same, but they are not. With 99.999% uptime, your site will rarely be down, but with 99.9% uptime, you could experience minutes or hours of downtime all at once.
Mobile-Friendly Isn’t Optional
A mobile-friendly website isn’t a cool option anymore; it’s required. If your website isn’t responsive or mobile-friendly Google actually ranks you lower. In addition, most people finding you on their phone or tablet will not stay. They don’t want to figure out how to navigate your full site on a mobile-device.
With More than 70% of people carrying a mobile device at all times and over 4.8 billion people owning mobile devices, you really do need to be mobile-friendly. If you’re not, you’ve just given your competition an advantage.
Web hosting has a huge effect on both your traffic and your profitability. If you choose the wrong hosting or you don’t use it correctly, it could cost you in the search engine rankings, you could end up with slow load times and you may not be able to serve your target audience properly.
Share this post:
Recommend this post: