5 Steps for Preparing your Website for a Redesign
Your website is the face of your company online and from time to time, it needs a facelift. You have to keep it looking and functioning properly or you may turn off visitors very quickly. When it’s time to redesign your website, it’s important to know how to prepare for the redesign.
With the online world changing quickly, you may need to go through the redesign process every 2-3 years. Maybe you’re redesigning for a fully new look or just to add new features to your site. No matter the case, preparing for a redesign requires a few steps. Here are five steps to take before any website redesign project.
Set and Assess your Goals
You need to have specific goals in mind for the redesign. If you plan to overhaul your entire website, what do you want it to look like and how do you want it to function? Make sure you set real goals and priorities for your website before you go into the redesign process.
The goals need to be split into two categories: design and function. You may be changing your logo, colors or overall color scheme, which falls into design. However, you may also want to make your function better for customers, which doesn’t fall into the design category.
Choose your Design Team
Depending on your needs, your current staff and your budget, you may be choosing a web design team with multiple members or a single person to handle it all. Most small-to-medium-sized businesses will be hiring a web development company to handle their needs. Regardless of the avenue you will be taking, you need to choose the design team right for your website.
Perform a Full Content Audit
A content audit will show you what content is on the site, how it ranks and what it does to help visitors. By performing a full content audit, you will be able to see which pages, blog posts and other forms of content are attracting visitors and which don’t fit with your overall message anymore. This is the time to get rid of any content you simply don’t need and keep what is working well for you.
Make sure you consider all the content on your website and how it will fit with the redesign of your website. You should also map out a strategy for any new content you will need and start getting it created.
Create Your New Site Map
A new site map is a necessary tool for all website redesign projects. It will include a list of pages on your website and show the hierarchy of the pages. For example, you may have the homepage at the top, which provides links to a number of other pages, which also provide links even more pages.
Your site map will help you to visualize the flow of your website and how visitors will be moved from one page to another. This tool makes it easier on your design team and will also make it easier for you to see what your new website should look like.
Identify your Target Market
One of the most important steps in any website redesign is identifying your target market. If you don’t know who the site is for, how are you supposed to create a website capable of attracting your target audience and converting them into buyers? You need to know who you are targeting before you decide how to target them.
A few other things to do before any website redesign project include:
- Back up all your website files
- Analyze your competition
- Make sure you have the assets you need for the redesign
- Create a strategy to transition from your old site to your new site
- Create a launch plan for the new site
If you’re planning to redesign your website, make sure you go through the entire process of preparing for the redesign. It’s an exciting time whenever you make changes for the better, but it can be very stressful, as well. When you go through a full planning process, however, you will be able to eliminate some of the stress and make the process even more exciting.
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